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My Role: Art Lead
At Zynga, I worked with multiple teams on several games built on the popular Farmville franchise. As live games on Facebook, each demanded a large volume of new content to keep players engaged. I created all types of assets, including characters, environments, logos, animations and UI. The subjects and settings varied from game to game, but they all required a strong lens of humor.
Pirateville was a project that combined Farmville's core farming gameplay with the fantasy of being marooned on an island with sexy pirates. As art lead, I contributed character designs, logos, environments, buildings, props and pitch decks. The Pirateville project was unfortunately cancelled before it could set sail.
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Chefville combined Farmville's core farming gameplay with the fantasy of operating a cutthroat restaurant business. (Farming can easily be reimagined as a giant kitchen with cooking stations...) I created an absurd amount of food illustrations and the occasional poster.
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Frontierville combined Farmville's core farming gameplay with the danger and romance of the Wild West. I created characters, environments, logos, animations, and small provocative illustrations that surfaced in Facebook's news feed. Frontier was built completely in Adobe Flash, and all my artwork was prepared as vectors.
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"Pioneer Trail" logo — Romeo Gotera
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